Après la truite « nourrie à l’insecte » lancée avec un réel succès en 2018 dans les magasins Auchan de la région Nord, l’enseigne innove encore sur sa truite Filière Responsable dont l’alimentation s’enrichit de micro-algues et ne contient désormais plus de farine ou d’huile de poissons spécifiquement pêchés pour nourrir les poissons d'élevage.
German retailer Kaufland has become the first supermarket chain in Germany to introduce salmon containing higher levels of omega-3 fatty acids EPA and DHA. The salmon, which will be available under Kaufland’s own brand ‘K-Blue Bay’ from 27 February 2020, has been fed on an innovative diet containing natural marine algal oil by Veramaris.
Trout produced by Truite Service, fed with a pioneering Skretting diet that incorporates a unique algal oil developed by Veramaris arrived on retail shelves in France this week, progressing sustainable seafood availability in the market to a new level.
Veramaris sold the most algal omega-3 EPA & DHA and omega-6 ARA of all aquaculture ingredient suppliers this year. World’s largest salmon farmer Mowi has committed to trialing Veramaris’ natural marine algal oil.
Veramaris has started commercial scale deliveries of its algal oil, meaning that fish oil is no longer a limiting factor for the further growth in aquaculture.
The French retailer Supermarché Match is among the early adopters of sustainably raised salmon rich in omega-3 EPA & DHA. The Veramaris-fed salmon is now available in 116 stores in the North-East of France.
Veramaris has developed comprehensive knowledge of salmon consumers and the salmonid industry value chain through innovative product analyses, surveys, interviews and focus groups.
