Press release

Kaufland becomes first German retailer to introduce sustainable and highly nutritious algal-fed salmon

Neckarsulm (D) / Delft (NL), 24 February 2020 – Kaufland has become the first German retailer to introduce salmon rich in omega-3 fatty acids EPA and DHA. The salmon, which will be available under Kaufland’s own brand ‘K-Blue Bay’ from 27 February 2020, has been fed on an innovative diet containing natural marine algal oil by Veramaris.

Gaëlle Husser is Global Business Development Director at Veramaris, she said: “Kaufland’s decision to introduce salmon fed on Veramaris’ algal oil comes quickly after similar moves by a number of other European supermarkets, including Supermarché Match in France, which has introduced salmon and just recently also trout raised on a diet including Veramaris.” Veramaris has been fundamental in initiating the dialogue with all partners along the value chain.

“In France, Match saw a 12% growth in its salmon category following the introduction of the sustainable salmon, a clear indication that consumers are demanding fish that is nutritionally superior and sustainably raised”, Husser continues.

Andreas Schopper, Head of Purchasing at Kaufland Germany said: “Our common goal with Veramaris is to reduce the amount of wild fish used in feed to less than one kilogram for the production of one kilogram of salmon. 

Veramaris has developed a unique natural marine algal oil for farmed fish diets - the only product in the world of its kind - which can increase the levels of both of the two essential omega-3 fatty acids EPA and DHA in fish, while at the same time reducing the Forage Fish Dependency Ratio (FDDR). 

Consumers in Germany will be able to buy the sustainable ‘K-Blue Bay’ salmon in Kaufland stores from 27 February 2020.

Notes to editors:

Aquaculture: main supplier of edible fish

Over half of the fish for human consumption already comes from aquaculture. Every year, 16 million tons of wild fish are caught to produce fish meal and fish oil for aquaculture feed.  Until now, fish oil has been the sole source of the omega-3 fatty acids that are essential for fish health, growth, coloration and texture.

Algal salmon: rich in omega-3

For the consumer, the algal-fed salmon comes with numerous health benefits. Kaufland is offering a salmon that is rich in EPA and DHA omega-3. These two marine omega-3 fatty acids have a confirmed positive effect on brain and heart function as well as our eyesight. As less than ten percent of the world's population is sufficiently supplied with omega-3, algae salmon can make a significant contribution to health. The company already works with numerous retailers throughout Europe and the US.

Kaufland: Longstanding commitment to fish

Kaufland has been active in the field of sustainable fish for over ten years. And this commitment is rewarded in many ways: Measures such as the listing of highly endangered fish species, a 100 percent certified private label assortment (TKK and delicatessen chilled) or the commitment to improving animal welfare standards in aquaculture have already been rated "excellent" and awarded several times by Greenpeace and WWF.

Press releases and photos for download:

Media Contact Kaufland

Ines Rottwilm
Tel: +49 7132 94-680 419

Media Contact Veramaris

Julia Born
Tel: +49 6181-59-12708

About Kaufland

Kaufland is an internationally active retail company with around 1,300 stores and approximately 132,000 employees in eight countries. Whether in Germany, Poland, the Czech Republic, Romania, Slovakia, Bulgaria, Croatia or the Republic of Moldova, Kaufland stands for high quality, wide selection, low prices and easy shopping everywhere. The company operates around 670 stores nationwide and employs around 74,000 people. With an average of 30,000 articles, the company offers a wide range of food and everything for daily needs. The focus is on the fresh food departments of fruit and vegetables, dairy products as well as meat, sausage, cheese and fish. The company is part of the Schwarz Group, one of the leading food retail companies in Germany. Kaufland has its headquarters in Neckarsulm, Baden-Württemberg.

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Anastasia Noryk
Global Market Communications Manager
Mobile: +49 174 233 9473

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About Veramaris

Veramaris is expanding access to sustainable Omega-3 that’s rich in both EPA & DHA with the world’s first ASC-MSC-certified microalgae oil for fish and shrimp feed.

From our headquarters in Delft, Netherlands to our advanced production facility in Blair, Nebraska, we collaborate with value chain partners to support the entire seafood industry in both creating and capturing value. 

From the scientist to the shopper, Veramaris algal oil delivers confidence and ease of use to mitigate Omega-3 supply risk, and attain better performance, less waste, and higher quality seafood.

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In so far as forecasts or expectations are expressed in this press release or where our statements concern the future, these forecasts, expectations or statements may involve known or unknown risks and uncertainties. Actual results or developments may vary, depending on changes in the operating environment. Veramaris doesn’t assume an obligation to update the forecasts, expectations or statements contained in this release.

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